Ralle
About Ralle
We're on a mission to help membership organisations connect their systems and turn every member interaction into a meaningful engagement.
Our Story
Membership organisations across sport, universities, hospitality, associations and enterprise loyalty programs rely on multiple disconnected systems — membership platforms, ticketing, POS, CRM, loyalty and payments. These systems rarely talk to each other, creating fragmented member experiences and limiting the value of data.
Ralle solves this problem. Our platform connects existing systems and turns them into a unified engagement ecosystem. At the centre is Ralle Pass, a smart digital membership pass delivered directly to smartphone wallets — enabling identity, access, communications and rewards in one place. Behind this sits Ralle Hub, our integration and data infrastructure layer.
Ralle can operate as a standalone membership platform or as an integration layer connecting existing systems.
What We Believe
Ralle is built for how your members actually live: moving, social, always on.
Energy
We move fast and build with momentum. Community-driven organisations are at the heart of everything we do.
Community
We're building for togetherness. Members connect with venues, and venues connect with each other.
Trust
Data privacy matters. Members own their data, partners get insights, and everyone wins.
The Member Experience
"Wherever your members show up, Ralle shows up for them."
No app downloads. No plastic cards. No friction. Just a digital pass that keeps your members connected.
Our Promise to Partners
"Connect your systems. Engage your members."
Ralle integrates with your existing infrastructure and turns fragmented systems into a unified engagement ecosystem.
The Team
Building the future of member engagement.
Craig Kinross
Managing Director
Mitch Krause
Head of Product
Allan Wright
Head of Technology
Dion Soich
Head of Commercial